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Danilo Gurovich

10409 Canby Ave, Northridge, CA 91326
818-472-6394 mb / 818-831-5547 hm


  • Veteran technology executive with 15 years experience directing Internet-based platform and application development.
  • Proven originator and executor of high-value, profitable enterprise products.
  • Skilled technical eCommerce infrastructure project strategist, dedicated to balancing technology, mission and risk.
  • eCommerce Web Analytics/Testing platform expertise.
  • Agile Methodologies and Test Driven Development evangelist.


WMS Gaming, Inc. Chicago, IL

Director of Network Gaming Technologies Development 2008-2010
Technologies: J2EE (JAXRS, Spring, Ant, Tomcat, Hudson), Python (Django), MySQL (NDB, InnoDB), Linux and .Net

  • Owned technological vision, resource roadmap and support infrastructure for $5M Adaptive Gaming Platform including eCommerce web application and B2B SOA platform.
  • Delivered entire green-field platform on time and on budget with 80% Unit test coverage with 90% QA tests running on first pass.
  • Drove deployment of an $800K IT infrastructure for Dev, QA and staging and production environment using traditional and cloud-based services.
  • Set standards for entire organization in areas of Test Driven Development, Agile/Scrum Methodologies implementation, Release Management and continuous-build environments.
  • Member of Technology Roadmap Committee, Strategic Planning Team, Agile Process Team and Technology Representative for Adaptive Gaming Platform.
  • Filed multiple patents as sole inventor (WMS-owned).

MediaTrust Santa Barbara, CA

Vice President, Engineering and Development 2008
Technologies: J2EE (Restlet, Spring, Ant, Tomcat), Ruby on Rails, MySQL (NDB, InnoDB), Linux and .Net

  • Principal Responsibility for Architecture and Implementation of an On-line Direct-Response Direct Advertising SOA Soap/ReST Platform.
  • Empowered senior engineering staff to collaborate and own their proposals.
  • Specified and Documented Business Processes germane to engineering.
  • Created “Overlapping Schedule Model” development process allowing for regular weekly push cycles for eCommerce properties.
  • Technology stakeholder for the Product Development and Management Process.

EarthLink, Inc Pasadena, CA

Principal Engineer & Architect – Technical Program Director 2005-2008
Technologies: J2EE (JSP, Restlet, Spring, Ant, Tomcat), Ruby on Rails, Python, MySQL, Oracle, Linux and .Net

  • Owned the launch of EarthLink’s A/B Multivariate Testing Program. Initial tests lead the redesign of an application, producing a 7% increase in search Revenue ($3.5+ million dollar lift).
  • Invented a demographically targeted banner ad platform resulting in a d400% increase in advertising revenue.
  • Managed at-risk projects to completion, specializing in cross-functional management of engineering teams and definition of processes for operating and maintaining products.
  • Launched EarthLink’s $15 million dollar WebLife platform after 2 years of stalled development. Restructured team and met required dates within twelve weeks with zero production issues.
  • Complete technical, project and product responsibility for eCommerce Web Analytics Platform incorporating Data Marts, Event-Capture/Beacon technologies, expert systems/rule- engines built using J2EE/Restlet technology and Ruby on Rails.
  • Technology advisor, authority and program manager for Value Added Services at EarthLink. Member of Senior Technical Staff.

LowerMyBills.com, an Experian Company Santa Monica, CA

Manager of Development/Application UI Architect 2003-2005
Technologies: J2EE (JSP, Spring Hibernate, Ant, Tomcat), MySQL, Oracle and Linux

  • Led teams of 10-20 senior engineers and cross-functional personnel. Drove Unit testing education and implementation.
  • Spearheaded re-factoring and re-architecture projects lowering time to market and maintenance costs. Lowered bug counts by 80% in three months. Increased team efficiency by 300%.
  • Budgeting and resource management, requirements documentation, team building, and technical consultation to senior management.
  • Created mentoring and continuing education programs with 25% participation of engineers.
  • Hardware/software specification, Java web application development.
  • Designed server-side validation system and custom JSP Tag Libraries.

SeeBeyond Technologies Corp – Sun Microsystems Monrovia, CA

Web Application Architect 2001-2003
Technologies: J2EE (JSP, Spring Hibernate, Ant, Tomcat, JBoss, Struts, eGate), MySQL, Oracle and Linux

  • Lead teams J2EE Engineers creating core Struts-based applications connecting to a proprietary ERP platform.
  • Managed resources, architecture, standards, technologies and vision for an all-new, web-based Enterprise JMS/Application Server monitoring framework.
  • Led Proof of Concept teams for Product Demonstrations to Fortune 500 Customers

Labcorp – Gensys Software Santa Monica, CA

Web Engineer 2000-2001
Technologies: J2EE (JSP), ASP, MySQL, Oracle and Linux

  • Responsible for Web and Internet development activity. Created all corporate intranet web applications. Developed UI interfaces for Java Swing client applications. Built FDA-compliant and searchable S.O.P. Library.

FPW/Gurovich Advertising Scottsdale, AZ

Owner 1988-2000
Technologies: HTML, FileMaker, ASP

  • Website and business consulting for 18 companies over 6 years. Wrote technical manuals evaluated business plans and created manufacturing and business processes for small-business start-ups. Consultant for manufacturing compliance projects with Underwriters’ Laboratories (UL), and National Sanitation Foundation (NSF).
  • Provided picture vehicles and logistical support for 17 Feature films and more than 150 commercials,  music and industrial videos. Managed as many as 100 vehicles from Model T’s to WWII aircraft on projects with budgets up to $100 million.
  • Unit Production Manager on 3 Episodes of Unsolved Mysteries, Co-Producer and Unit Production Manager of Lethal Cowboy.

Technical Highlights

  • UML, J2EE, Java, Java Web Frameworks (Struts, Spring, JSF, Hibernate, etc.), JBoss Rules (Drools), JESS, Django/Python, Ruby and Ruby on Rails, PHP, XML-HTTP, JavaScript
  • ReSTful Web Services, Rule Engines, Data Modeling, Design Patterns, n-tier Architecture, Spring, Human Factors, Section 508 Compatibility, Test Driven Development, Agile Development (CSM), SDLC, continuous builds, ITOPS Infrastructures, Pragmatic Program/Product Management


Claremont McKenna College, Claremont, CA 1979-1983

  • B.S. Economics, 1983
  • Class Reunion Chairman 1984-2007

UCLA, Los Angeles, CA 2004-2005

Post Graduate Computer Science Studies 2004-2005 –

  • Database Management, Design and Transaction Strategies,
  • Advanced Object-Oriented Java UI
  • Java Enterprise Applications

Other Education

  • Pragmatic Program Management/ Pragmatic Product Management – Certificates (2008)
  • California State Mediator – Certificate (2006)


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